Once a must-have for college students,?? ?? ?? Facebook is now more commonly reputed as a watering hole "for old people." As other social platforms have risen and evolved to fill the needs of younger generations, Facebook has been peddling election propaganda to folks who can't tell the difference between AI-generated images and reality. Now, "Boomerbook" wants to reverse course.
At an event in New York City on May 31, Facebook execs presented their strategy for ensuring the "next 20 years" of Facebook: wooing young users and applying AI everywhere. "We're still for everyone," President Tom Alison told the crowd, "but we also recognize that in order to stay relevant, we have to build for... Gen Z."
SEE ALSO: Why does Mark Zuckerberg look... like that?It's not exactly rocket science. In research, Alison said, "We noticed... this is the time in [Gen Z's] life when they start making a lot of huge transitions: moving, going to college, getting their first job, getting their first apartment, finding a romantic partner... They want a way to explore their new interests and they want to find real people and real experts who share them. And that's where we think Facebook comes in." Over the next 40 minutes, executives cycled through to explain the platform's new monetization features for creators and how AI tools can do everything from transforming the backgrounds of your photos to helping write a post.
However, Facebook's overall value proposition for Gen Z remained nebulous.
The event suggested that Facebook may suffer from a more significant identity crisis. Its theming was uncannily Instagram-forward: visitors made vision boards, ordered custom airbrushed totes, and snapped selfies in no less than four curated photo ops. Facebook Marketplace, the platform's resale product, was also a massive topic of conversation. Employees noted Marketplace is frequented daily by more than 10 million of Facebook's 40 million daily active in the U.S. and Canada between the ages of 18 and 29 and that some of the event furniture and decor had been sourced using the tool.
SEE ALSO: Meta is using your posts to train AI. It's not easy to opt out.There was also talk of recommendation algorithms, especially for video. In a blog post outlining the strategy, Facebook said it hoped to "have the world's best recommendation technology" by 2026 and that it was introducing updates to its video recommendation algorithm that will deliver more clips "more effectively" to user feeds.
And then there was the focus on AI, a topic that notably elicits mixed feelings among Gen Z. Facebook VP and Head of Product Dane Glasgow (who was brought on stage to the tune of Stevie Wonder's "Superstition," a wildly on-the-nose choice), called Facebook's incorporation of AI "fun, engaging, and helpful." This came just a few days after Europe's privacy requirements revealed that Meta AI would be training itself on Facebook users' content and would not request permission from U.S. users to do so.
Glasgow ended his portion of the presentation by introducing the final segment: "a chat with some young adults." It was an apt end to a presentation that felt like a real-life imitation of a 30 Rockskit in which a character in his 50s went undercover as a high schooler. His opening line to his peers is, "How do you do, fellow kids?"
INTO THE NEXT STAGE: Hapa Documentaries — Twin Takes on Similar Subject
Unitree B2
Park rangers saw something unprecedented in this year's 'Fat Bear Week' bears
Vivo to invest heavily in mixed reality and humanoid robots, says executive VP · TechNode
JizzLord Memecoin’s Rapid Rise Following Pre
Wordle today: The answer and hints for June 2, 2025
Vivo to invest heavily in mixed reality and humanoid robots, says executive VP · TechNode
Elon Musk says X is getting new XChat with 'Bitcoin style' encryption
‘Redefining Japaneseness’ Book Talk at UCLA
China Post Group ventures into drone sector · TechNode
markeloff: "We have no strats"
Best earbuds deal: Save $65 on the Samsung Galaxy Buds 3 Pro
Fat Bear Week: Bears sense the world in an extraordinary way
NetEase unveils new martial arts RPG Sword Heart Dragon Carver · TechNode
Sachiko Fashions Founder Eileen Fitzpatrick Dies
NYT mini crossword answers for June 2, 2025
Wordle today: The answer and hints for June 3, 2025
Why the monarch butterfly in the U.S. will likely be officially endangered
Screen Actors Guild Award Nominees Announced
Best smartphone deal: Save $250 on Google Pixel 9
Series of Podcasts Focuses on Vincent Chin CaseJACL Reflects on 80th Anniversary of Pearl Harbor AttackWest L.A. Buddhist Temple Obon 2021 Virtual Eventsウィリー?イトウさん受賞：アニー賞のウィンザー?マッケイ賞JACL Reflects on 80th Anniversary of Pearl Harbor AttackVincent Chin Podcast Addresses ControversyNetworks Plummet to Worst Grades in 8 Years in Annual Report CardsTeriyaki and Pancakes: A Japanese American DreamBob Dole’s Tribute to a Fellow Soldier and Dear FriendShigematsu's '1 Hour Photo' Opens June 12 at EWP Abiy Ahmed’s Counterrevolution The ‘Melrose Place’ explosion turns 30 this month. Why it's still pop culture gold Ant Group sees insurance business boom with 30% y Wordle today: The answer and hints for May 20, 2025 Nintendo raises Switch 2 sales forecast to 20 million units Best robot vacuum deal: Save $230 on Eufy L60 Robot Vacuum Google Meet can now do AI Ways of Knowing The Unreconstructed Radical The Fruit of Power
0.1387s , 9822.8515625 kb
Copyright © 2025 Powered by 【?? ?? ??】Facebook's new plan to woo Gen Z users back to the platform,Feature Flash
