【?? ?? ??】Amazon comes hard for Apple Fitness+ with Halo Fitness

Amazon is ?? ?? ??taking on Apple Fitness+ with a new fitness tracker and subscription service.

Amazon Halo is the screen-free fitness band and $3.99/month subscription package Amazon launched in 2020. It tracks all the standard stuff, but also creepily measures body fat and your emotional state based on the tone of your voice.

Now, Amazon is giving customers the option to add a screen to that band with the launch of the Halo View.

Mashable Trend Report Decode what’s viral, what’s next, and what it all means. Sign up for Mashable’s weekly Trend Report newsletter. By clicking Sign Me Up, you confirm you are 16+ and agree to our Terms of Use and Privacy Policy. Thanks for signing up!

---

You May Also Like

---

---

The Amazon Halo View gives you a window into workout data. Credit: Amazon

Halo is also bulking out its subscription services with the addition of Halo Fitness and Halo Nutrition. Workouts, courtesy of people like... Halle Berry??... now come in the Halo app's library. So will recipes from companies like WW (formerly Weight Watchers) and Whole Foods (which Amazon owns, in case you forgot). You can make meal plans, and create an Alexa shopping list based on those meal plans, to make it even easier to give Amazon your money while you're shopping at Whole Foods.

SEE ALSO: The best fitness trackers for keeping up with your goals

Those new services are included in the $3.99/month subscription, which come bundled in the first year with the Halo View for $79.99.

Apple launched its own fitness hub, Apple Fitness+, in 2020. Amazon's new fitness offerings put it in direct competition with the smartwatch leader, as well as with Google-owned FitBit. Apple, Google, Amazon... how ever will you choose which giant tech company you'll trust with your health data?

• synthesize
• fashion
• hotspot
• focus
• relaxation
• explore
• recreation
• knowledge

• Let’s Gather in Little Tokyo
• CNN subtweets Donald Trump with an ad about an apple
• Barack Obama is back on the campaign trail, baby
• Newt, it takes just a few seconds to proofread a tweet
• G2 survive Spirit scare to go 2
• Hedgehog camping is the only camping I care about
• Tesla will build a factory in Shanghai to help bring costs down
• Twitter gives the Australian marriage equality campaign its own emoji
• Liquid wallop VP in debut with new roster
• The #MeToo hashtag was used in an enormous number of tweets

• Apple disables Walkie
• The best tech to buy (and avoid) on Amazon Prime Day 2019
• 'Judgment' is one of the best detective games ever
• Hyundai Sonata gets a self
• Girl Scouts launch 18 new 'Coding for Good' badges
• What you need to know about viral FaceApp's privacy policy
• Domino's adds GPS to its delivery app
• Prince Harry and Meghan Markle officially meet Beyoncé and Jay
• Mars satellite spies Curiosity rover exploring rugged Martian mountain
• 'Frankenstein's Monster's Monster, Frankenstein' is the weirdest thing

• magixx: "If we play well here [at Flow FiReLEAGUE] we can get rolling into the Major"
• Google Maps compiled 31 haunted sites to scare the living hell out of you
• Meet Lulu, the good dog fired by the CIA because she didn't want to sniff bombs
• Chance the Rapper just shared the most adorable unboxing video featuring his Grammys and daughter
• NYT's The Mini crossword answers for March 11
• There's a bull on the loose in Brooklyn
• Twitter gives the Australian marriage equality campaign its own emoji
• Maybe don't get a photo with your friends inside a crocodile trap
• GamerLegion make it to Paris Major semi
• World's strongest man casually bends frying pan, lifts BBC presenter over his head

• BOOK REVIEW: Endurance, Faith and Incarceration
• Oh my gosh, Blac Chyna is suing the entire Kardashian
• There's a bull on the loose in Brooklyn
• All the most badass Hillary Clinton quotes from her interviews abroad
• 2013 VJCC Summer Festival to Take Place June 22
• Russian photo studio lets you snap photos on a private jet for the Instagram likes
• Mother of fallen soldier says Trump was disrespectful, despite his denial
• Watch George W. Bush make Obama laugh about ...wait, what?
• chelo: "Playing with FalleN has given me the best moments of my life"
• Lucky Australian diver paddles five miles to shore with a tiger shark following him